User Research
Design with empathy. We uncover what users really need through interviews, feedback loops, and behavior insights—before writing a single line of code.
Why?
Assumptions are pricey. Talking to real users tells you exactly what to build—and what to skip—before a single pixel or line of code.
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Build what people want
Interviews and tests uncover real pains and desires, so features hit the mark on day one.
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Catch problems early
Prototype feedback flags confusion and friction long before you’ve spent serious time or budget.
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Speak their language
Persona insights guide copy, visuals, and flows that feel instantly familiar to your audience.
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Earn loyalty faster
Products shaped by user input launch with higher adoption and stronger word-of-mouth.
Our process
Craft Research Plan
Objectives, methods, and participant criteria are set so every activity answers a specific product question.
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Recruit Participants
Screeners are distributed and target users are onboarded to ensure feedback comes from real decision-makers.
Run Qualitative Sessions
Interviews, contextual inquiries, and usability walkthroughs uncover deep behavioural insights and emotional drivers.
Validate Quantitatively
Surveys and analytics quantify patterns, adding statistical confidence to qualitative findings.
Synthesise Insights
Data is clustered into personas, journey maps, and unmet-needs statements the whole team can action.
Deliver Recommendations
A prioritised list of UX opportunities and design hypotheses is handed off with clear next steps and success metrics.
Questions?
We tailor a mix of interviews, surveys, usability tests, and field studies based on your goals and budget.
For qualitative insights 5-8 users per segment reveal 80% of issues; quantitative surveys scale to 100+ for statistical confidence.
Yes—we manage screening, incentives, NDAs, and scheduling so your team can focus on insights.
Key themes and quick-win recommendations are delivered within one week of fieldwork completion.
