LAB
Product Validation

Product Validation

Validate your product idea before investing in development.

Why?

Don’t build on blind faith. Validation proves people will pay before you pay to build.

  • Evidence of real demand

  • Save big on dev costs

Our process

  • Form Hypotheses

    Form Hypotheses

    Core assumptions about demand, usability, and monetisation are articulated with measurable success criteria.

  • Build Lightweight Prototype

    Build Lightweight Prototype

    A functional demo or landing-page test is created to capture real-world reactions with minimal development effort.

  • Test with Target Users

    Test with Target Users

    We observe usage, collect feedback, and record willingness-to-pay signals, ensuring evidence—not opinions—drive decisions.

  • Analyse Traction Data

    Analyse Traction Data

    Engagement, conversion, and acquisition metrics are benchmarked against industry norms to gauge viability.

  • Decide Pivot or Proceed

    Decide Pivot or Proceed

    Findings are scored using a viability framework, making the next move—iterate, pivot, or scale—unambiguous.

  • Compile Validation Report

    Compile Validation Report

    Investors and leadership receive a concise dossier of data, learnings, and suggested next steps to de-risk investment.

Questions?

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