Marketing Automation
HubSpot/Customer.io workflows that nurture, score, and convert leads.
Why?
Stop blasting, start nurturing. Automation runs personalised outreach while you sleep.
Always-on nurturing
Workflows guide leads from “just curious” to “paid customer” automatically.
Smart segmentation
Behaviours and scores trigger the right message at the right moment.
Our process
Map Customer Journey
Lead stages and behavioural triggers are defined to personalise every touchpoint.
Configure Platform
HubSpot, Customer.io, or equivalent is set up with domains, sending reputations, and data integrations.
Design Nurture Workflows
Emails, SMS, and in-app messages are sequenced to educate, score, and convert leads automatically.
Integrate Data Sources
CRM, website, and product events sync to ensure every interaction is context-aware.
Test Deliverability and Logic
Seeds, spam checks, and flow simulations validate both inbox placement and behaviour accuracy.
Monitor and Refine
Dashboards track open, click, and conversion metrics, feeding continuous optimisation cycles.
Questions?
HubSpot, Customer.io, ActiveCampaign, and custom SMTP setups.
Yes—CSV imports and API scripts handle contacts, segments, and historical events.
Frequency caps, engagement scoring, and smart send-time algorithms keep users happy.
Absolutely—workflows, templates, and data stay in your account under your licence.
