LAB
Marketing Automation

Marketing Automation

Smart workflows = more sales. We build CRM funnels that segment, score, and convert leads automatically using tools like HubSpot.

Why?

Stop blasting, start nurturing. Automation runs personalised outreach while you sleep.

  • Always-on nurturing

  • Smart segmentation

Our process

  • Map Customer Journey

    Map Customer Journey

    Lead stages and behavioural triggers are defined to personalise every touchpoint.

  • Configure Platform

    Configure Platform

    HubSpot, Customer.io, or equivalent is set up with domains, sending reputations, and data integrations.

  • Design Nurture Workflows

    Design Nurture Workflows

    Emails, SMS, and in-app messages are sequenced to educate, score, and convert leads automatically.

  • Integrate Data Sources

    Integrate Data Sources

    CRM, website, and product events sync to ensure every interaction is context-aware.

  • Test Deliverability and Logic

    Test Deliverability and Logic

    Seeds, spam checks, and flow simulations validate both inbox placement and behaviour accuracy.

  • Monitor and Refine

    Monitor and Refine

    Dashboards track open, click, and conversion metrics, feeding continuous optimisation cycles.

Questions?

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