LAB
Inclusive Design Strategy

Inclusive Design Strategy

Workshops, personas, and design-system tokens that bake inclusivity in from day one.

Why?

Building for the average user leaves money on the table. Inclusive design grows your market from day one.

  • Empathy workshops

  • Inclusive tokens baked in

Our process

  • Workshop Inclusion Goals

    Workshop Inclusion Goals

    Stakeholders agree on diversity, accessibility, and localisation objectives to embed from day one.

  • Create Inclusive Personas

    Create Inclusive Personas

    Edge-case personas are crafted to represent varied abilities, cultures, and contexts.

  • Update Design Tokens

    Update Design Tokens

    Accessibility and localisation considerations are baked into colour, spacing, and copy guidelines.

  • Prototype Inclusive Patterns

    Prototype Inclusive Patterns

    Examples—like alternative input options or flexible text sizing—are demonstrated in real flows.

  • Test with Diverse Users

    Test with Diverse Users

    Feedback from actual users validates and refines inclusive patterns before wide rollout.

  • Publish Strategy Playbook

    Publish Strategy Playbook

    Principles, checklists, and a roadmap guide future work and keep inclusivity top of mind.

Questions?

Related services