LAB
Branding Design

Branding Design

Define your visual identity and brand system.

Why?

A memorable brand opens doors before the sales pitch even starts.

  • Logo with a story

  • Cohesive visual language

Our process

  • Run Discovery Workshop

    Run Discovery Workshop

    We unpack mission, vision, values, and competitive context to anchor the brand’s essence.

  • Study the Landscape

    Study the Landscape

    Competitor visuals, tone of voice, and market perceptions are analysed for differentiation opportunities.

  • Generate Concept Routes

    Generate Concept Routes

    Multiple logo and visual system directions are explored, each representing a unique strategic stance.

  • Refine Chosen Route

    Refine Chosen Route

    Final artwork, colour palettes, and typography systems are perfected through iterative feedback rounds.

  • Create Brand Guidelines

    Create Brand Guidelines

    Usage rules, tone, and asset libraries are documented to maintain consistency across all touchpoints.

  • Launch Brand Toolkit

    Launch Brand Toolkit

    Editable files and templates are delivered alongside training so your team can roll out the brand confidently.

Questions?

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