User Experience Design
Shape key journeys through user flows, testable prototypes, and requirements that cover routine tasks and more difficult situations.
Why?
A product journey needs more than a sequence of screens. We connect user goals, business rules, content, and recovery paths so teams can make deliberate decisions before committing to development.
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Complete task flows
We address the main path and relevant exceptions so the design does not stop at the ideal scenario.
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Visible points of friction
Reviews and scoped tests help identify confusing steps before they become implementation assumptions.
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Useful feedback and recovery
We define confirmations, status messages, and recovery options that tell people what happened and what to do next.
Our process
Define critical journeys
We review available research and business rules, then select the user tasks and success criteria the design should address.
Map flows and exceptions
We map entry points, decisions, permissions, and recovery paths, including interrupted or unsuccessful tasks.
Build task-based prototypes
We create wireframes and interactive prototypes that make key interactions and content assumptions reviewable.
Review and validate assumptions
We review flows with stakeholders and use user testing where recruitment and sessions are included in the agreed scope.
Specify experience requirements
We document behaviours, content needs, error recovery, and acceptance criteria for the agreed journeys.
Hand over and plan measurement
We walk the team through the flows and define how task completion, errors, and friction can be checked after implementation.
Questions?
It covers agreed user journeys, information structure, interaction flows, prototypes, and behavioural requirements. Visual UI design and new research can be scoped alongside it.
When included, we agree on participant criteria, recruitment, tasks, and consent before testing. Otherwise, we clearly distinguish expert and stakeholder reviews from user evidence.
We prioritise critical user tasks, known friction, business importance, and technical dependencies. The rationale is documented so your team can revisit it as evidence changes.
They receive flow diagrams, annotated prototypes, state and error rules, and acceptance criteria for the agreed journeys. Open questions and assumptions remain visible.
