Visual Identity Design
Translate your positioning into a bilingual visual identity, with a clear direction, practical usage rules, and approved assets.
Why?
A visual identity should help people recognise your organisation and help your team use the brand consistently. We connect strategic intent with logo, type, colour, and real applications rather than treating the logo as the whole identity.
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Identity with a clear rationale
Visual choices connect to your positioning and audience rather than relying only on personal preference.
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Practical bilingual applications
Arabic and English typography, logo arrangements, and templates are considered together for consistent use.
Our process
Clarify brand intent
We agree on audiences, positioning inputs, brand attributes, and the applications the identity must support.
Review the visual landscape
We examine relevant category references and your current assets to identify conventions worth keeping or avoiding.
Develop identity directions
We present the agreed number of visual routes with rationale and sample Arabic and English applications.
Refine the selected identity
We refine the selected mark, colour palette, typography, and layout principles across representative uses.
Document usage rules
We define logo variants, spacing, type hierarchy, colour usage, and common mistakes to avoid.
Prepare the brand toolkit
We organise approved assets and scoped templates, with file formats and licensing notes agreed for digital and print use.
Questions?
We define the identity components, guidelines, and application templates in the proposal. Naming, photography, and production are included only when explicitly scoped.
The proposal sets the number of initial directions, the selected route to develop, and review rounds. We agree on extra exploration before adding it.
Yes. We identify what is recognisable and useful, then agree on the degree of change across the logo, typography, colours, and applications.
We provide the agreed formats and document asset or font licences. Print production specifications and final supplier checks are confirmed for the applications in scope.
